Written by Pauline Hsia
“Success is not final, failure is not fatal: it is the courage to continue that counts.”
― Winston S. Churchill
We like to hear success stories, those who made it, as though success happens overnight. We don’t usually hear about the journey, including the failures that professionals face to get to where they are now. Failure teaches us resilience, clarifies our vision for the future, and transforms our thoughts, desires and actions. Here’s how failure led four digital professionals to success.
Marketing Manager at Boast
I call myself a digital gyal, sharing and creating digital content that sparks interest.
My personal failure came from putting all of my eggs into 9-to-5 jobs with brands that didn’t see me as an asset. The fear of being easily replaced because “anyone would be honored to take this job” kept me from leaving. I was being
paid far below the average salary for these positions, but I was scared to quit because of unemployment. Now I am my own creative hub—writer, photographer, social media manager. I used my setbacks to fuel my own blossoming brand.
Marketing Coordinator at Elegantees
I partner Elegantees with fashion influencers to fight sex trafficking and encourage conscientious purchasing. #FashionRevolution!
I felt lost and hopeless after graduating with a BS in Health Science. I had no idea what skills to offer the professional world. However, I was passionate about expressing myself through fashion, social media and raising awareness for human trafficking. I applied to numerous positions and didn’t find the right fit until I found Elegantees. I bought an Elegantees design, tweeted them a selfie wearing it, shared inspirational conversations, and was then asked to join the team. These three passions are still prominent in my life, having been featured in Conscious Magazine as a New York City Change-Maker.
As co-founders, it’s our job to marry the company’s core value of creating the ultimate user experience with the best standards, tools and engineering processes.
Self-development coach Whitney Hess said, "Try to make your product for everyone and you'll appeal to no one.” Creating a product is about targeting a market and really getting to know that market. In the beginning, we launched a product that broadly catered to everyone and struggled to market it in a large industry. We came to realize that when we cater to a specific group, one that we truly knew and are a part of, it was easier to find our audience and focus our marketing. WHiM is now the first and only event app for people of color.
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