Who We are

Our team has spent years working in the technology space. After experiencing the diversity issue first-hand, we created 2020Shift to help tech and digital media companies diversify their recruitment process, retain minority talent and provide leadership and skills-based training to the industry's next leaders.

We've built amazing relationships with contemporary companies making waves in diversity and inclusion.


Ariel Lopez, CEO

Chief Executive Officer

Ariel is a career coach, entrepreneur, and public speaker with an expertise in digital media and technology. With over 7 years of recruiting experience, she’s worked with top brands and startups to help them build pipelines of talent.  She’s been featured in Forbes, Fast Company, Ebony and more.

  • Tech platform you can’t live without is...Spotify.

  • Last book you read was...The War of Art by Steven Pressfield.

  • Best career advice you’ve ever received is…start now.

  • I’m inspired by...helping others find career happiness!

  • My professional advantage is...being a problem solver.


Janel Martinez, CCO

Chief Content Officer

Janel is an entrepreneur and multimedia journalist who enjoys the art of storytelling in the digital age. She’s appeared as a featured guest on national shows and outlets, such as NPR and Sirius XM, and her work as appeared on NBC, HuffPost and Univision Communications.     

  • Tech platform you can’t live without is...Twitter.

  • Last book you read was…The Subtle Art of Not Giving a F*ck by Mark Manson.

  • Best career advice you’ve ever received is…make mistakes.   

  • I’m inspired by...those who’ve come before me and sacrificed so that I can be exactly where I am now.

  • My professional advantage is...my attention to details.  


Jesse Owens II, CTO

Chief Technology Officer

Jesse is a technology product leader with experience spanning across multiple industries including FinTech, Education, and Military Defense. Jesse has over 8 years of experience in product and development an has taught for Product School, General Assembly, and more.

  • Tech platform you can’t live without is...Spotify.  

  • Last book you read was…The Design of Everyday Things by Don Norman.  

  • Best career advice you’ve ever received is…always strive to be a servant.  

  • I’m inspired by...knowing the type of products I decide to build will unlock opportunities for underserved  communities to live better lives.

  • My professional advantage is...my ability to synthesize complex product concepts into tangible solutions accompanied with a plan on how to get to the finish line.


Sarathi Srinivasan

Head of Product

Sarathi is a Product Manager who loves creating technology that makes people's lives easier.  Sarathi has over 7 years experience in product and fintech. In his free time he enjoys traveling, learning languages, and playing sports.

  • Tech platform you can’t live without is...Stitcher.

  • Last book you read was...The Rosie Project by Graeme Simsion.

  • Best career advice you’ve ever received is…never stop learning.  This is probably even more true in the tech space given how rapidly things change.

  • I’m inspired by...helping make people's lives a little bit easier.

  • My professional advantage is...my patience and ability to relate to all kinds of people.