How To Network Effectively On Social Media

With the right moves and connections, social media can help you land your dream job. Reaching out on LinkedIn or Twitter could change your professional life. Case in point: Selena Larson tweeted a stranger and ended up getting a job in journalism. According to Jobvite’s 2015 Recruiter Nation Survey, 92% of recruiters depend on social recruiting to find potential candidates. So leverage your opportunities and engage hiring managers and recruiters with these four tips:

1. Brand yourself

Fast Company suggests thinking about each social platform and tailoring your approach. Choose which platforms work for you, whether it’s short tweets or professional interactions on LinkedIn. Your social profile is a representation of who you are. Be consistent across all platforms with appearance, language and content.

2. Build relationships

Once you have an impressive social profile, it’s time to get yourself in front of the right people. Since social networking gives you the power to directly contact and research professionals, make sure to reach out in an authentic way by sharing similar interests, activities, or backgrounds. You should also be transparent about why you’re contacting them. Building actual relationships means having thoughtful conversations and, whenever possible, offering your resources, which will lead to opportunities and contacts. Again, 78% of recruiters find their best candidates from referrals, according to Jobvite.

3. Join discussions

Another way to network effectively is to join group discussions on LinkedIn or answer questions on Quora. Emphasize your expertise by giving feedback using your experience and knowledge. If you’re new to the industry, you can ask influencers relevant questions. It’s a great way to build rapport with professionals in the community and make new connections.

4. Share industry news

By sharing industry news on social media, you provide value to your network. It shows that you stay up-to-date with current events. When you share, take it a step further by tagging specific connections and commenting on posts by other professionals. In the same vein, stay active by sharing details about new projects and accomplishments—marketing your skills to recruiters. The 2015 Recruiter Nation Survey also reveals that 76% of recruiters positively view sharing information about volunteer, professional, or social engagement work.

Have you used social media to land a job opportunity? Let us know in the comments section below!