We’re Heading On Tour! Join 2020Shift Black Business Expo: HBCU Edition, Presented By Spotify & Mastercard

When are you coming to my city?

We’ve received that question far too many times to count in emails, across our social media channels and in-person at our events in New York City, or even at conferences we’ve attended.

Well, the wait is over.

We’re heading to a city near you! Kicking off the 2020Shift Black Business Expo: HBCU Edition, Presented By Spotify & Mastercard, on Saturday, April 8 at Terminal West, we’re showcasing the best and brightest in Black business, including alumni from Morehouse College, Spelman College and Clark Atlanta University. Current students will get the chance to connect with local and nationally-recognized tech professionals, as well as meet entrepreneurs innovating their respective industries. As an entrepreneur, you’ll have the opportunity to meet and connect with other entrepreneurs also contributing to the local economy.

The tour doesn’t stop there. We’re hosting events at both Florida Agricultural & Mechanical University (FAMU) in Tallahassee and The Khalif Event Center in Greensboro, North Carolina (students and alums at North Carolina Agricultural and Technical State University, North Carolina Central University and Shaw University, come by!). Similar to Atlanta, we’re inviting sought-after pros and facilitating important conversations to help you take your career and venture to the next level.

Click below on your city to attend!





4 Popular Tech Adjacent Industries For Job Seekers

Written by Natalia Saavedra

Are you looking to make a shift into tech? If your answer is yes, but you’re unsure how to begin that transition, we’ve got you covered!

Think about the skills you currently possess. While you may not necessarily “be in tech,” tech innovation is occurring in virtually every industry. Your current industry and role are undoubtedly connected to the tech world in some way or another.

Today various industries have been disrupted by tech, birthing tech adjacent industries and sectors such as AdTech, EdTech, HealthTech and FinTech, to name a few. So, let’s explore four of these sectors and viable hybrid positions that require little to no coding at all:


When you think about fashion and the impact it plays on your life, is tech somehow connected to that?

Influential fashion and tech innovators are increasingly looking for ways to work together to bring new fashion technologies center stage. Here’s an example: Google and H&M partnered to make a dress using your personal information. How cool is that?

If you’re looking to learn more about the fashion tech industry, TechCrunch is a good place to start. They have an entire section solely for fashion. Fashioning Tech is another site to place on your radar.

Creative technologist Madison Maxey is proof that both industries can merge in the name of innovation. In 2013, she created The Crated (now Loomia), a Brooklyn-based studio working on smart clothing. A few months ago, Loomia won TopShop’s wearable tech competition and announced a new partnership to make mass market smart apparel a possibility.


Whether you use the health app on your smartphone or FitBit, or use healthcare solution Oscar, it’s clear that tech is revolutionizing the healthcare industry. The impact of technology is evident in the way medical providers keep track of their patients to making health records electronic. At the moment, technology is not only saving lives and improving patient care, it is also providing greater access to healthcare through medical devices, software and alternative solutions.


Education is one of my favorite industries being impacted by technology (likely because I’m the social media strategist for 2020Shift and we’re creating a solution to remedy skills-based learning). The way 2020Shift utilizes technology to impact education is by teaching diverse professionals the skills they need to find a career they love in technology.

If you remember from my previous post, I didn’t go to school for marketing. Everything I’ve learned is partly thanks to the Internet. I love platforms like Coursera, Udemy and Lynda. These platforms place power at your fingertips. Think about it -- you have full control of when you take your classes, can collaborate in real time, highlight and take notes digitally, and learn at a pace that works best for you.


The finance industry is utilizing technology to make financial markets more efficient and effective. The amount of capital being placed in this industry is increasing at a tremendous rate.

But this is not surprising. How often do you carry cash nowadays? When you go to dinner with a group of friends and you don’t all want to pay with a credit card, how many times do you hear the phrase, “I’ll Venmo you!”

Platforms like Acorns allows you to invest your spare change; Mint helps you with money management and budgeting; My Money My Future/Mi Dinero Mi Futuro, an online financial planning platform dedicated to empowering Latinas to create wealth; and Kickstarter allows you to use technology to raise funds. And the list goes on.

If you're passionate about a particular industry and want to utilize tech to make an impact, you can do so! So, what are you waiting for?

Learn about cool sectors of tech by clicking here to sign up for our weekly newsletter!

8 More Tech Jobs You Can Get Without A Computer Science Degree

Written by Jashonda Williams

Transitioning into a new industry can be scary, especially a high-growth arena like technology. Even if you can’t code, you can still land a job working with the people who do. Changing industries doesn’t always mean changing what you do for a living.

If you’re looking to get your foot in the door, here are eight more viable positions in tech:

Click here for more tech opportunities that don’t require a CS degree!

Office Manager – Office managers handle a variety of administrative tasks that go along with making sure a business runs efficiently. This can included everything from greeting visitors and setting appointments to ordering office supplies and slight accounting matters.

Account Executive – An account executive is someone who is the direct contact for a client at an agency or firm. An AE is responsible for handling all things pertaining to that one client’s needs and understands their goals. Account executives have to work with all departments to make sure this is done. This includes scheduling meetings for briefings or to present ideas for a new campaign.

Sales Planner – A sales planner handles everything before and after a campaign launches, including responding to request for proposals (RFPs), creating digital assets and completing the media planning. If audience and trend data is collected, this role can also be very analytical.

Product Manager – A product manager is essential as this person is often in charge of most, if not all details, of a particular product or feature. A PM creates the roadmap for the strategy for the new product, along with the marketing, profit forecasting and competitive analysis. This is an extremely important organizational role in a tech company.

Project Manager – In this managerial role, you will be expected to oversee projects from planning to execution, and everything in between. The project manager role requires those in it to be very effective communicators as you’ll be working across different channels and departments in order to get the job done. If you are organized and a very detail-, goal-oriented person, this could be the job for you.

Human Resource Specialist – As in any company, the HR representative is responsible for talent acquisition, recruiting, hiring, firing, employee orientation and developing the company policies and procedures, to name a few. Working in the human resources department means you are constantly in contact with other people, whether it’s conducting an interview or working with current employees on issues like payroll or other administrative tasks.

Data Analyst – Data analysts take the data a company collects from a variety of departments (marketing, sales, user research, etc.) and puts it into words that business professionals can understand. Data analysts are hired to help companies make better business decisions because not everyone knows how to take raw numbers and strategize a plan to make a profit. In every organization there are tools and people that do the work to gather the data, and the analyst do the work to turn it into information the business can use. If you are a results-driven person, this could be for you.

Enterprise Architect - The enterprise architect is responsible for building the overall information technology strategy for an organization. This includes overseeing the development process of networks and databases, cloud computing and security policies.



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More Than Code Spotlight With Talent Marketing Manager Betsy Ayala

Written by Jashonda Williams

2020Shift’s More Than Code series highlights technology and digital media professionals that are rising in ranks in the space…but not necessarily hacking or coding away on the daily. These techies are excelling in today’s top hybrid, or “non-technical,” roles.

The journey to success is never a linear or traditional path these days. For Greenhouse's Talent Marketing Manager Betsy Ayala, her transition into tech has been anything but traditional. It’s true we get things when we’re ready for them and Ayala, who was just beginning her education as friends were starting their careers, learned what it meant to work hard in silence until her time to shine came. Now, in her role at Greenhouse, Ayala gets to use the skills she learned in the early stages of her career to shape how prospective employees view the company.

What does a typical day at Greenhouse entail?

I work on the marketing team in support of the people recruiting team. A lot of what I work on is employer branding, but also thought leadership, interviewing our people around the company to spotlight what they’re working on, as well as well our [company] culture. I don’t know if I have a typical day. I think all my days are pretty different; it depends on what campaign I’m working on, or who I’m interviewing next, or what article I’m working on. It’s pretty unique and really fun; you get to know different people around the company.  

How did you find out about your current job? Why did you choose to work for Greenhouse?

In my previous role, I did something similar. It was not in marketing, it was a part of the talent team. At the time, there weren’t any roles like this, so I was taking a big risk and gambling with my career because it’s something that I am passionate about. [I’m doing] diversity recruiting, while my previous focus was women in tech, so that role just started and grew as the company grew. When I saw it here at Greenhouse, I thought it was just perfect for me.

How does Greenhouse challenge you daily?

The job challenges me because it forces me to think about things both in terms of recruitment and marketing. Applying the principles of marketing to your recruitment strategy, which is new to me.

Prior to coming here, my former company didn’t have the same metrics and goals. The way I was being assessed was very different. So, I think the challenge for me was coming to this role and learning a whole new set of skills, which was tremendous. I learned more in a couple of months here than my previous job because it’s been such a different way of applying my skills and taking it to another level. That’s been the most challenging, and building relationships and coming into a new role where you’re helping people get into the spotlight and highlighting different employees in a brand new role in the company.  So working really hard to build those relationships over time and to know who’s right for which highlight, what cool things they’re doing, or back stories  -- there are so many cool stories to tell. It takes a lot of time in the role to get those types of stories. Day-to-day I’m always looking for somebody new; if it’s a company that I don’t know yet, I would love to tell their story, I want to get to know them and a big challenge for me is trying to get to everybody.

What’s the best part about working for Greenhouse?

It’s great to work here because people here are incredibly smart, they’re really ambitious. I feel that a lot of people here, even in roles that may be entry-level roles, are thought leaders in their own right. And I think people here have stories to tell and things to talk about and share with the industry. It’s great because I get to work with these people and I help them build a personal brand, or just showcase them and all the hard work they’re doing, so it’s really nice for me to work with different people around the company through my role here.

What types of things should people be looking for in a company when they are looking for a new job? Also, what types of questions should you be asking to see if it’s a right fit for you?

What I always do is look at companies’ Glassdoor pages to see what people think and what they are talking about, the pros and cons, and even the company mission and so forth. A lot of companies have core values and core values really drive the way companies do business; how people work together, and how they get things done. That’s what I look for when I’m looking at companies -- what is their mission and core values, and do they align with mine because not every company speaks to what I believe in as a person.

When interviewing with companies, I think beyond the name and brand recognition of a company, I always like to ask about culture and how people work together and collaborate. Is there trust? Do people trust each other to get things done? Is there autonomy? Which to me is very important. I think it’s just trying to figure out what you really want in a company because interviewing now is a two-way street. You want to be interviewing the company as much as they’re interviewing you because you want to make sure you’re making the right choice for yourself beyond compensation and beyond working for a big name company.

Effective leadership is key in any organization or company. How do you serve as a leader in your current role?

I don’t have a team, I’m a one person operation but in terms of leadership I own my part of the pie completely. I collaborate with the people and marketing teams, but I’m the one that drives it.  I think campaigns should start and end on what kind of creative process goes behind it. I work with design and I work with the employees here, so in that way I drive my own ship. With a lot of collaboration from obviously my leaders here, giving me my goals to aim for. Other than that, I have to use my own resources.

How do you stay creative, innovative and focused while you work?

I always try to look for new ways to do things. I try to do things that are different from what other companies are doing, but also draw inspiration from other companies. I think a lot of people are doing great things with talent marketing and recruitment marketing these days, and so I’m constantly looking for new ways to highlight our talent to make it very true and unique to Greenhouse. So part of my job is trying to find new ways to showcase who we are, whether that’s through videos, interviewing people, getting testimonials, working on our Glassdoor page. I’m just constantly thinking of new ways to tell our story.

How do you recharge from a demanding work week?

I like to work out a lot. For me, that’s very important. I don’t know what I would do without a good workout.

What has been your biggest career lesson to date?

The biggest career lesson, thus far, has been really learning how to collaborate and work with different people across the organization. Personally, I’ve always been in these really niche roles but over my career, learning when to say yes and learning when to push back and say no. Being able to hold your ground when you really believe in something, but also knowing when to concede when you know it’s the right time and the right choice; knowing when to pick and choose your battles.  I’ve always been pretty feisty, but something I’ve learned in my career is that you can’t always win. You have to know when it’s ok to stop and pump the breaks and be like ‘ok, this is what collaborating is, you cannot always get your way.’ You can’t always do things the way you want to and that’s a part of learning and building character.

What advice would you give to your 21-year-old self?

In terms of my career, I started late. I waited until I was 28 and I wasn’t really happy in what I was doing before. If I could go back, I would tell myself don’t jump into something that you don’t necessarily love. I was so afraid to make a move that it took me a really long time to make it, and I look back now and I’m like I should’ve just done it years before I actually did it. That’s what I would go back and tell myself, not to be afraid to make a change.

Have you ever felt out of place or felt like you were being challenged in a work setting because of your background?

Yeah, for me, because I didn’t have a traditional educational background. I also came from a family where I had to pay for my own [education], so I actually didn’t go back to school until all of my friends were graduating. I was 23 -- that was the point in my life when I could actually afford to put myself through school. Immediately after high school when a lot of my friends were going to college, I worked. So I was the older kid at school and I have a degree in the arts, which I’m incredibly happy about. A lot of the branding is what I learned in school and what I use now, and I understand a lot of design aesthetics but when I started working in tech with an arts degree I thought it didn’t help me. But I feel I’ve had to prove myself in a lot of ways because of my nontraditional choice in education and also because I just waited a while to go back to school.

What would you say to someone who wants to transition into tech and may not have a tech background? What advice would you give them?

The transition into tech was really hard for me, but I put it in my mind that I was going to prove myself and work my way up. I do talk to people a lot that don’t have technical backgrounds that want to get into tech. Not every role at a company is necessarily technical. You can still work in tech, not have a technical role and learn so much. There are also a lot of opportunities in a lot of startups and tech companies to move, so I think you can go into tech and not be married to one role and explore different things and different people to expand your skills. I know a lot of people who have done that. I know people who have gone in on the business side who now work in product, or customer service, and move into marketing. There’s a lot of opportunity for growth.

More Than Code Spotlight With Copywriter Shaton Winston

2020Shift’s More Than Code series highlights technology and digital media professionals that are rising in ranks in the space...but not necessarily hacking or coding away on the daily. These techies are excelling in today’s top hybrid, or “non-technical” roles.

Written by Pauline Hsia

Lover of Nike Air Max 95 and Kanye West, Shaton Winston is the Senior Copywriter at IBM Interactive Experience. His portfolio boasts of copywriting for MetLife and Citi mobile apps in addition to advertising and art direction for top brands like Gatorade, Pepsi, Ford, United States Marine Corps, and more.

By “mining people data,” this award-winning freckled creative crafts stories that capture human experiences and has a knack for “bridging an emotional why to the physical how.” Charismatic and innovative, Shaton is paving the way for creatives in digital media.

fun fact: he intentionally and often chooses to ignore capital letter.

What does a typical day at IBM entail?

I don’t think we have any typical days. What I’ll do is go through Google News, Yahoo! News, The Wall Street Journal, The New York Times. I try to make sure that I have a clear understanding of what’s happening around me and also around the world. I spend a lot of my time trying to delve into the world of pop culture as well as delving into any piece of business or information that could affect the client that I’m working on.

How did you find out about your current job? Why did you choose to work for IBM?

I was recruited with my creative partner from the advertising side. IBM launched this idea, in early 2014, of recruiting folks who worked in creative disciplines, design shops, advertising agencies, marketing firms, to bring them together to be more creative in our approach to solving business problems.

What’s a challenge for you as a copywriter?

Consistently knowing the audience because the audience is always changing; they’re always evolving. Customer needs change and because those needs change, the demands of your client changes. We try our best to stay ahead of the curve in our specific business sector.

What’s the best part about working for IBM?

I get the opportunity to work on amazing projects for really great brands and a lot of the time, the projects have high visibility. We were the first creative entity to bring a financial management app to the Apple Watch. IBM Interactive Experience produced the Citi Mobile Lite app, which was the first of its kind, a banking app that was on your wrist for the Apple device.

Effective leadership is key in any company. How do you serve as a leader in your current role?

I try to understand the people that I’m working with. Leadership is two-fold. Give instructions to people who look up to you, but also be able to articulate myself and provide balance and value to the folks above me. What I try to do is treat everyone equally and try to learn to be a better listener, and then speak. Once we fully have an understanding of what the situation is, we’re better able to solve problems.

How do you stay creative, innovative and focused while you work?I try to immerse myself into things that I like. I like sports. I love music. I love learning new things. When I find myself stuck in any particular situation, whether I’m writing an instructional piece of copy to teach someone something or writing something more persuasive to change behavior, I try to imagine myself going through a similar situation. If that doesn’t work, I’ll often write a letter to myself, highlighting and articulating what it is that I specifically want to say.

How do you recharge from a demanding work week?

I try to step entirely away from the work from the minute I’m done. Let’s say I’m done at 6pm on Friday, I try not to touch anything that’s work related until I have to again on Monday. That doesn’t always work because in our line of work, it’s never in a box. It’s never in a specific time frame. I just allow myself to turn off and step away from it.

Why is it important to step away from a project, especially as a creative?

We fall in love with ideas. If we don’t step away from it, we won’t be able to maximize the value or we won’t be able to see whether or not it’s truly good. As humans, we all want to believe that we’re capable of good ideas. For the most part, we are, but we also have to have a level of validation that will not come from our perspective.

If you think about it like painting a picture, you may love it. It may be the greatest piece of work that you’ve ever done but when it comes time to sell it, are you going to be able to sell it to someone who thinks as highly of it as you do? That’s how I think of creativity in the professional sense. Even though I’m creating something, is it the value that is being asked? Is it the value that is being required? Does it have any intrinsic value other than what I think of it?

What advice would you give to your 21-year-old self?

Be more patient. Trust the journey. Even in times when things look bad, they are never as bad as they are because you have tomorrow. If you have tomorrow, you have a chance to make it right.

EDITOR’S NOTE: When this article was written, Shaton Winston was the Senior Interactive Copywriter and Content Strategist at IBM. Currently, he is freelancing as a creative director.

How My Side Hustle Got Me My Dream Job

Written by Pauline Hsia

A side hustle provides you with a way to make more money outside of your day-to-day, regular job. According to the employment site FlexJobs, 33% of millennials would ideally want to work part-time and freelance on the side. The benefits can include building your resume, learning new skills, and earning extra cash. Here’s how my side hustle got me my current digital marketing job and three reasons why you should side hustle, too.

1. Gaining Experience

If you’re interested in a career jump, a side hustle can give you a taste of what it would be like to pursue an interest full-time. It helps you gain relevant experience that gets your foot in the door. I spent last summer planning a creative arts event, which, initially, had absolutely nothing to do with my career. I developed an event where local artists in Queens could showcase their talents. I ended up marketing the event through social media, print and email, and realized how much I enjoyed digital marketing. A side hustle can show you what your dream job looks like.

2. Making Connections

The best part of side hustling is meeting new people. It’s the easiest way to network without networking. I met nationally recognized painter, Steven Assael, through the event and another gifted painter, who will be co-leading an artist group with me this summer. Putting yourself out there puts you in front of the right people at the right time. A friend, who attended the event and witnessed firsthand how much I worked on this project, happened to work in digital marketing. Without having to ask her, she recommended me when a position opened up at her company. Now I work alongside creatives and techies every day! Side Hustling can surprise you with unexpected perks!

3. Being Creative

Side hustles give you the freedom to explore your passions in an unlimited and unframed fashion. It’s how you can attain a scalable career. Compared to a stable and structured job, a side hustle is flexible. You can put as much effort and time into it as you’d like. Hustling on the side encourages you to try new things without putting all your eggs in one basket. My side hustle forced me to be more imaginative in reaching out to artists and figuring out event setup. It’s one way to stay creative without quitting your day job.

Are you side hustling? Tell us about it in the comments below!

4 Digital Professionals Who Succeeded Through Failure

Written by Pauline Hsia

“Success is not final, failure is not fatal: it is the courage to continue that counts.”
― Winston S. Churchill

We like to hear success stories, those who made it, as though success happens overnight. We don’t usually hear about the journey, including the failures that professionals face to get to where they are now. Failure teaches us resilience, clarifies our vision for the future, and transforms our thoughts, desires and actions. Here’s how failure led four digital professionals to success.

Diahann Williams

Marketing Manager at Boast

I call myself a digital gyal, sharing and creating digital content that sparks interest.

My personal failure came from putting all of my eggs into 9-to-5 jobs with brands that didn’t see me as an asset. The fear of being easily replaced because “anyone would be honored to take this job” kept me from leaving. I was being
paid far below the average salary for these positions, but I was scared to quit because of unemployment. Now I am my own creative hub—writer, photographer, social media manager. I used my setbacks to fuel my own blossoming brand.

Pinky Chan
Marketing Coordinator at Elegantees

I partner Elegantees with fashion influencers to fight sex trafficking and encourage conscientious purchasing. #FashionRevolution!

I felt lost and hopeless after graduating with a BS in Health Science. I had no idea what skills to offer the professional world. However, I was passionate about expressing myself through fashion, social media and raising awareness for human trafficking. I applied to numerous positions and didn’t find the right fit until I found Elegantees. I bought an Elegantees design, tweeted them a selfie wearing it, shared inspirational conversations, and was then asked to join the team. These three passions are still prominent in my life, having been featured in Conscious Magazine as a New York City Change-Maker.

Darrien Watson and Stevon Judd
Co-Founders of The WHiM App

As co-founders, it’s our job to marry the company’s core value of creating the ultimate user experience with the best standards, tools and engineering processes.

Self-development coach Whitney Hess said, "Try to make your product for everyone and you'll appeal to no one.” Creating a product is about targeting a market and really getting to know that market. In the beginning, we launched a product that broadly catered to everyone and struggled to market it in a large industry. We came to realize that when we cater to a specific group, one that we truly knew and are a part of, it was easier to find our audience and focus our marketing. WHiM is now the first and only event app for people of color.

Share your comments below!

7 Tech Jobs You Can Get Without A Computer Science Degree

Written by Jashonda Williams

You don’t need a computer science degree to work in the technology industry. Before the explosion of social media and more insight shared on what it’s like to work in the space, it didn’t seem like there was much room in the industry for anyone who didn’t know how to code.

But with the shift in definition, more and more people are looking to break into tech. The key to switching industries is doing your research and focusing on getting a foot in the door. If you want to switch into the tech industry, research the companies you’d love to work for and establish yourself as a credible voice in the industry. Building an online presence will be key to giving you a leg up when you have no experience. Next, network, network, and (yes) network. You’ll meet people in the industry you can ask questions, receive invaluable advice that will prepare you immensely on your first interviews.

If you’re wondering what jobs you can you apply for at a company like Twitter or Google that don’t require a CS degree, look no further. We’ve highlighted several viable -- and cool -- positions:

Content Creation Specialist

Content creation is a great way to learn the ins and out of the industry and a particular company. Content creation includes blogging, website content, video creation and branding, among other things.


Design can range from creating graphics to user experience (UX) and user interface (UI) design. UX design is the idea of creating a better user experience. The goal is to create ease of usability, and accessibility to increase customer satisfaction. UI design is very similar in that it also works to create a better experience when your customers interact with your product. It has more of a focus on the aesthetics than the actual experience.

Graphic design is also a really good way to get your foot in the door. Most companies have a creative team to help with marketing.

Digital Marketer

Being a digital marketing specialist at a tech company can be exciting, especially if it’s still in the startup phase. Being a digital marketer requires you know search engine optimization, email marketing, website analytics and tracking, to name a few skills. Be sure to brush up on all of your skills before diving into the digital marketing market -- it gets competitive.

Front-End Developer

Front-end development is what’s needed to make our favorite websites look nice, aesthetically pleasing and function. It’s a lot of dealing with the HTML, CSS and JavaScript that goes into building a website or application. Think you have what it takes to handle a career in front-end development? All it takes is practice and dedication.

Market Researcher

Market research is the process of collecting information and data on the wants, needs and preferences of your customers. This includes surveys, focus groups, sampling, and more. Companies never stop trying to meet the needs of their customers and improve their products so this could be a great way to learn more about the technology behind the business. Knowing the best practices in this field is key to being successful at any company.

Social Media Coordinator

Everyone from individuals to brands have social media accounts these days. Running a company’s Twitter, Facebook, Instagram or Snapchat account can be a really exciting endeavor. Social media is a perfect cross between content creation and community engagement. But even with scheduling tools, social media is a constant job that never truly ends. It’s important to learn what it’s like, gain internship experience or brand and handle your own social presence like you would for your favorite company’s.

Technical Writer

Technical writers are the ones who write copy and journals for companies that explain who they are and what they do. These writers exist for engineering firms, manufacturers and of course tech companies. If you are a really talented writer but don’t want to necessarily jump into reporting, this could be the way to go.

There are always options and alternative routes to landing the job of your dreams. Being a well-rounded professional will help you with any transition you’re looking to make, but it’s important to keep in mind that this requires extra effort on your part and continuous learning.

There’s a role everyone can play, no code (necessarily) required.

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2020Shift Launches More Than Code, An On- And Offline Training Program


More than 250,000 hybrid technology roles have become available within the last year. These high-growth positions, which require various skill sets, including marketing, business and technical, are the future.

However, underserved communities – Black, Latino and/or women – are often at a disadvantage when it comes to knowing about and leveraging these viable tech opportunities. Hence, 2020Shift has partnered with well-known co-working space Alley to launch More Than Code, a 6-week training program designed to address the market’s needs. More Than Code is a customized educational curriculum developed by the 2020Shift team and their educational company partners, which include BufferGreenhousePandoraTechstars and Uncubed.

“I’m so grateful for the opportunity to have Buffer involved with More Than Code. The thing that stood out the most to me about this program is that the founder and CEO, Ariel Lopez, saw a huge need and jumped to make it happen,” says Courtney Seiter, Inclusivity Catalyst at Buffer. The whole Buffer team is pumped to be aligned with a program that shares our philosophy of taking immediate and impactful action around inclusivity in tech; we see awesome things ahead for More Than Code.”

"2020Shift understands that in order to diversify the tech economy we must teach underrepresented groups the skills they need to be successful in the industry,” says Ariel Lopez, chief executive at 2020Shift. “Our program is focused on providing participants with access to a curriculum tailored to market needs, instructors and mentors that look like them, and opportunities for professional development. We are thrilled to help more people transition into hybrid tech roles and are working with our partners to assist them in this process."

What makes More Than Code different from what’s already out in the market is the program’s instructors, who reflect the students in race, ethnicity and/or gender expression/identity. Through these affordable courses and workshops, 2020Shift’s goal is to empower the next generation of innovators.

More Than Code students will receive a bevy of real-industry preparation, including client work, invaluable team-building skills and hands-on development training. Students will also receive career coaching, one-on-one time with recruiters, resume and LinkedIn support and access to the 2020Shift employment network, among other offerings.

"I applaud 2020Shift. Their work to create a diverse pipeline is essential when organizations are facing acute talent shortages in digital and media roles,” says Daniel Chait, CEO at Greenhouse. “Helping companies be more inclusive is great for everyone involved, helps solve an important challenge and is something we at Greenhouse believe in deeply. A lot of work is needed to close the diversity gap in organizations. I encourage companies to take a first step and support organizations like 2020Shift and programs like More Than Code.”

Inclusivity in the tech space is vital, notes Techstars Managing Director Jenny Fielding.

“Super excited about the work that Ariel and 2020Shift are doing to help companies be more inclusive and foster diversity,” says Fielding. “The mission aligns well with Techstars and our commitment to making tech more inclusive for everyone.”

Tech staffing agency ISPOSSIBLE in Tech is invested in diversifying the space, and will help More Than Code students with job readiness and placement opportunities. Their executive team will serve as 2020Shift’s Board of Directors.

“Everyone is working to solve the diversity problem; unfortunately, so many proposed 'solutions' feel too farsighted, not providing any actionable change for 10-20 years,” says Tiffany Roesler, CEO at ISPOSSIBLE in Tech. “2020Shift can make a real difference within six weeks with More Than Code. These programs offer value to partners by creating a source to reach underrepresented minority candidates. In addition, partners gain the opportunity to build retention and leadership opportunities within their organizations by having current employees serve as guest instructors.”

The More Than Code curriculum will launch in April with two training programs, which include digital marketing and user experience design, housed at Alley. “Having started Alley in New York, it’s been incredible to see a diverse group of entrepreneurs and companies that have been members or launched companies at Alley,” says Alley founder Nsi Obotetukudo. “There's been a lot of discussion around tech companies building and hiring more diverse teams and we feel that is really important to the New York tech ecosystem. 2020Shift and the More Than Code program is solving this problem in a very strategic and intentional way. We are proud and excited to have their team and their students as a part of Alley's community.”

With access being a core focus for the 2020Shift team, an online offering, powered by leading startup-career and education company Uncubed, will be available.

"Creating a more diverse and inclusive workforce requires that education and opportunities be accessible to all. 2020Shift is offering a transformative program for students who wouldn't otherwise have access to advance themselves personally and professionally, and we're excited for Uncubed to join these efforts as an educational provider,” says Brian Shoicket, Director of University and Community Programs at Uncubed. “Together, and with support from our employer partners, the digital skills taught through More Than Code will be accessible through our online education platform - for free - so that anyone with Internet can move closer toward their dream job."

To learn more about More Than Code, please visit 2020Shift.com/MoreThanCode

More Than Code Spotlight With Audience Development Manager Claudio Cabrera

2020Shift’s More Than Code series highlights technology and digital media professionals that are rising in ranks in the space…but not necessarily hacking or coding away on the daily. These techies are excelling in today’s top hybrid, or “non-technical,” roles.

At 32 years young, award-winning content creator Claudio Cabrera has made an impressive name for himself in the digital marketing and journalism world. In addition to being a self-employed SEO strategist and CBS Local audience development and engagement manager, he has increased traffic at Black Enterprise, built partnerships between businesses and won the 2006 IPPIE Award -just to name a few of Cabrera’s accolades. From taking new angles on Beyonce’s latest video to reminiscing on his early days as a professional, Cabrera is a mecca for sound, professional advice.

What does a typical day at CBS Local look like?

At CBS Local, I run audience development and social media, so it’s looking at divisions of CBS as a whole. There’s a CBS in L.A., D.C., Miami, Chicago, and so on, so looking at analytics may mean looking at what happened in Vegas yesterday that caused them to have such a great day or what happened in Detroit to make us drop our numbers. It’s really just diving deep into analytics, talking with my team about it and reporting back to the local markets to gain insight and suggestions. Outside of that, it’s working on partnerships. We share stories on this tool called OutBrain and with partners like HuffPost and AOL.

Every day is sort of different, but it really focuses on making sure our audience grows. When we generate ideas at meetings, I try to make suggestions at our meetings that might seem a little left field to some people in the corporate world, but I’m more of the ‘ask for forgiveness later’ person.

How did you find out about your position? Why did you choose to work for CBS Local?

I was working at Black Enterprise, which is a historic black magazine, when I was actually recruited [through LinkedIn]. I had been doing black media all my life, so CBS Local was really my first ‘mainstream’ job in a sense. I was pretty comfortable in the black space, and I don’t mean that in a bad way -I really enjoyed it and loved my team. I had all these African-American companies under my belt, so I felt like I needed a major, major brand under my resume to kind of differentiate it. I decided to leave Black Enterprise, which was tough, but I felt like I really wanted to make a change. I felt like it was the right opportunity. Every job has its pluses and minuses; no place is perfect and I do enjoy myself -I think I’ll be with CBS Local for awhile.

How does working at CBS Local challenge you?

When I initially arrived to CBS Local, I wondered ‘how the hell am I supposed to help you guys grow from your already-large footprint?’ It was daunting because when I was working for publications, they did well on a visitor front, but there was always room for improvement. With CBS Local, I wasn’t sure that I could improve them any further.

What I found out was when I got there, I found opportunities to grow their space with their SEO (search engine optimization) and search traffic. I went in with this perception that it would be perfect, but every place has its issues and has a hole in terms of knowledge. There’s always opportunities to kind of fill it. What I learned is, don’t ever go into something thinking you’re not going to be able to improve it in one way, shape, or form.

What's the best part about working for CBS Local?

I really love the people. One of the main things I advise people, whether they be professionals or undergrads, is that when you go somewhere, relationships do matter. It’s extremely important to stand your ground, but also make sure you’re an individual who is well-liked in your office. At CBS Local, I’ve had opportunities to leave, but at the end of the day, they met what I wanted them to meet, and at the same time, they manage to show me they really want me there. I think it’s two-fold. If you really like a place, it makes your job easier, but you have to make sure that people also really like you.

Also, I really like that I have some level of freedom -a level of experimentation. Obviously, not in the beginning because I was new and maybe there was a different cultural approach two years ago, but I think the reigns are loosening and people are willing to try new things and be creative within the walls of CBS.

How do you serve as a leader In your current role?

Our social manager director left in September of 2015, and she recommended me for the position, so I went from having no team to managing a 4-5-person team. I think it’s important not only to trust people, but also to delegate. As a leader, I am able to say ‘you know what? I think this person is stronger than me in this specific area, I’m going to give them the task.’

You kind of always want to be in tune with how people are feeling because it could directly affect their job. I have weekly one-on-ones with my team not only to check in, but to talk to them to find out what they want to do and to find a way to get it done. They may be interested in trying to do something that might ruffle some feathers on the corporate level, but it’s something I’m willing to explore for my team.

How do you stay creative, innovative and focused while you work?

I started off as a content guy, so I encountered thinking on a creative level [through my experiences] in black media. Sometimes, people will look at stories and just see it how it is. For instance, they’ll see Beyoncé released Formation and mentioned Red Lobster and that will be the story. That will be the end of it in most publications. For me, it doesn’t end there. Think about how you can flip this story in other ways…’Why Red Lobster?’ ‘The five times Red Lobster was mentioned in a rap song.’ What’s really important is not looking at the story as a finished product, but as something you can take apart and create other products from. Just because you weren’t the one who created it, it doesn’t mean you can’t add an extra layer and advance it.

How do you recharge from a demanding workweek?

I’ve been reading a lot more lately. One of my good buddies introduced me to this book, and it basically says that instead of trying to read a book all in one day or reading 60-70 pages a day, commit yourself to 5-10 pages per day. You can really concentrate when you have a goal, even with just a book. I’m also a slave to my computer, I like to keep up on what’s happening in my field on Facebook, Twitter, Instagram, and so on because that’s an ever-changing landscape. I used to go out when I was a little younger, so I try to chill in now -I’m kind of an old man.

What has been your biggest career lesson to date?

The biggest lesson for me has been that when you know you’re doing good work, the best things you can do as a young person (especially in a place like New York) is go somewhere. Kill it for a couple of years, move on, and then do it again. It’s extremely important to not only learn as much as you can, but be able to jump around. I’ve learned that it’s important to give yourself an opportunity to explore new places, try new things, get in a new environment, and see how you fit in.The lesson here is bet on yourself -know when you deserve more.

What advice would you give to your 21-year-old self?

I would tell myself to slow down. One of the main things I see in millennials nowadays (I manage a few) is that they want everything right now. I think I had that attitude, too... I’m kind of trapped in the middle of two eras. I usually put it like this - I’m apart of the Jay Z era, but I’m also part of the Future era. When I was younger, I was in a position in companies where I wanted things too fast and was comparing myself to others in the professional environment. This can lead to bitterness and gossipping at work, so be a little less worried about what others are doing and what others are making, and be more concerned with what you are producing.

How To Network Effectively On Social Media

With the right moves and connections, social media can help you land your dream job. Reaching out on LinkedIn or Twitter could change your professional life. Case in point: Selena Larson tweeted a stranger and ended up getting a job in journalism. According to Jobvite’s 2015 Recruiter Nation Survey, 92% of recruiters depend on social recruiting to find potential candidates. So leverage your opportunities and engage hiring managers and recruiters with these four tips:

1. Brand yourself

Fast Company suggests thinking about each social platform and tailoring your approach. Choose which platforms work for you, whether it’s short tweets or professional interactions on LinkedIn. Your social profile is a representation of who you are. Be consistent across all platforms with appearance, language and content.

2. Build relationships

Once you have an impressive social profile, it’s time to get yourself in front of the right people. Since social networking gives you the power to directly contact and research professionals, make sure to reach out in an authentic way by sharing similar interests, activities, or backgrounds. You should also be transparent about why you’re contacting them. Building actual relationships means having thoughtful conversations and, whenever possible, offering your resources, which will lead to opportunities and contacts. Again, 78% of recruiters find their best candidates from referrals, according to Jobvite.

3. Join discussions

Another way to network effectively is to join group discussions on LinkedIn or answer questions on Quora. Emphasize your expertise by giving feedback using your experience and knowledge. If you’re new to the industry, you can ask influencers relevant questions. It’s a great way to build rapport with professionals in the community and make new connections.

4. Share industry news

By sharing industry news on social media, you provide value to your network. It shows that you stay up-to-date with current events. When you share, take it a step further by tagging specific connections and commenting on posts by other professionals. In the same vein, stay active by sharing details about new projects and accomplishments—marketing your skills to recruiters. The 2015 Recruiter Nation Survey also reveals that 76% of recruiters positively view sharing information about volunteer, professional, or social engagement work.

Have you used social media to land a job opportunity? Let us know in the comments section below!

More Than Code Spotlight With Content Strategist Jonathan Jackson

2020Shift’s More Than Code series highlights technology and digital media professionals that are rising in ranks in the space…but not necessarily hacking or coding away on the daily. These techies are excelling in today’s top hybrid, or “non-technical,” roles.

Often times, dreams can be fleeting and seemingly impossible. For Jonathan Jackson, LinkedIn program manager of consumer content and Blavity founding member, this is not the case. This impressive professional can often be found as the youngest one in a room, full of authenticity and bright ideas. From helping his mom complete college to adapting to new work challenges, the writer and editor goes to great lengths to not only reach his goals, but help others achieve their dreams, too.

What does a typical day at LinkedIn entail?

It depends on what my specific priorities are for the day, and how I structure my time. Usually it’s a mix between external and internal things -- last week I chatted with a CMO (chief marketing officer), discussed editorial initiatives and gave insight to a social team on what types of content they could be working on to drive more engagement. I could be offsite speaking at a client event as well.

How did you find out about your position? Why did you choose to work for LinkedIn?

One of my mentors in college moved back to the Bay area to work at LinkedIn. I was looking for a job at the time, and he called me and told me that they were hiring, and I should apply. At the time, I really thought that LinkedIn was Jeff Weiner and a bunch of engineers doing stuff... I had no idea they hired marketers, sales people, copywriters, or even designers.

I was pretty risk averse, so moving to California, working at a tech company and building a network from scratch were all things I needed to do. Separate from that, I wanted to own what I do.

I started in a rotational program, which exposed me to recruiting and customer operations where I worked in advertising operations. About a year ago, my mentor had the job I currently have now, and was looking to move on to a new one. He asked if I’d be interested, knew how much I loved writing, and I am where I am now. Relationships are everything.

How does LinkedIn challenge you daily?

Everything is always changing. On Monday, there could be one workflow or process, and by Wednesday morning there might be a better way to do something. Tech is an amorphous thing with tons of opportunity. I’m never really comfortable because I have new things to tackle. Difficult meetings, new challenges and uncharted territory are things I’m fortunate to engage with. It’s all making me better.

What's the best part about working for LinkedIn?

The access. I'm in rooms with people I used to ask myself how I could get close to. Now they ask me questions and seek my insight. I am growing and expanding every day.

Effective leadership is key in any organization. How do you serve as a leader in your current role?

I look to be a force multiplier. Those are factors that enable systems or groups to become exponentially more effective because of it. If we talk, I want to add value from the beginning. I’m always the youngest in most rooms, but I think I have the biggest heart. That’s my competitive advantage.

Your voice is louder than your words -- as a writer, that can be tough because I'm focused on prose and making sure I'm not distracting people. But being in these rooms, talking in these meetings, and being candid has not only helped me open doors for other people, it's inadvertently given me the respect of people who constantly hear ‘yes’ from everyone else around them. You can't pay for authenticity.

How do you stay creative, innovative and focused while you work?

I look for ways to be myself, even when it's hard. I'm naturally curious, so I ask questions to understand and engage with confusing or difficult things routinely.

The worst thing I can do right now is be someone I'm not. I'm young, black and talented. So are my friends. I'm working on embracing that more fully and celebrating it. When you start doing the things you only dreamed about, you start to move differently. Julian Mitchell, an instructor and multimedia producer who has worked with Mediabistro and Forbes, talks about ‘getting paid to be yourself’ and that should be everyone’s aim right now. I don’t believe we are here randomly, or to just exist.

How do you balance your full-time position and your other ventures?

They inform and compliment each other. Overseeing the Influencer Program at LinkedIn is a part of my life. Leading Corporate Strategy & Branding at Blavity is a part of my life. Being a loving son, a caring brother, and a thoughtful mentor is a part of my life. I don't see a separation there. I didn't get a chance to be a kid in the traditional sense growing up, so I am trying to have fun with what I'm doing, and explore new avenues and opportunities.

How do you recharge from a demanding workweek?

I let myself play. Whether it's coloring, writing down random thoughts, or wrestling with my dog, I give myself permission to exhale and enjoy the space I'm in. It doesn't matter if it's my brother and I debating the latest Scandal episode, or texting emojis back and forth with my mom. I've started a habit of handwriting letters to close friends, as the act of taking pen to paper forces me to think slowly and deeply. I also think typography and stationary is dope.

When in doubt, some oxtail from Jacob's on 141st and Frederick Douglass always brings me back to life.

What has been your biggest career lesson to date?

Execution trumps planning. I can have the best ideas in the world, the cleanest spreadsheet and the best competitive analysis, but if I'm not delivering, it doesn't matter. That's not just about work, but in creative things I want to do as well.

What advice would you give to your 21-year-old self?

Titles aren't all they appear to be.

Show people you love them before you say you do.

Your biggest competition will always be how much you limit yourself.

People will celebrate you in private and demean you in public. Focus on your vision for you, not theirs.

Relax. Have several seats, and stop trying to rush towards things you aren’t even ready for.

Write now. Edit after.

Ask yourself what you're afraid of, then run towards that.

You don't need a title to leave a legacy.

7 Marketing Stars Tidal Should Hire

Penned by marketing professional Denayja Reese, Free Market is a monthly column exploring marketing for tech companies and startups.

Marketing in 2016 has become less of a profession and more of a blood sport. No gladiators are battling more fiercely for consumer loyalty (and dollars) than music streaming services. With Spotify and Apple taking the top spots and heavy hitters like Samsung jumping into the sector, the competition for listening power is showing no signs of slowing down. Hence Jay Z’s struggling music service Tidal needs to get it together if they want to survive.

Having taken a few notable “Ls” since its launch in 2015, including the negative social media reaction to its launch campaign, multiple company staff changes and a lot of unfavorable press coverage, Tidal has been declared doomed about as many times as Jay Z has declared himself the greatest. However, I, a fan of Hov, Bey, Nicki and most of Tidal’s artists, as well as a good underdog story, am here to tell you otherwise.

As a Tidal user, I can attest that the service really is the wave. Its interface is beautiful, media quality excellent and membership comes with a plethora of perks. Unlike most struggling tech startups, the problem isn’t the product design or access to promotional tools. The biggest hole sinking Tidal’s ship is it’s marketing department. If Tidal wants to see 2017, Jay Z should consider hiring not one, but all of the seven professionals on our list.

Who to Hire: Solange Knowles, Saint Heron Founder/CEO & Former Jay Z A** Whopping Distributor

The Sell: A weekly show where Sol-Angel offers new music and interviews with cultural influencers.

Characteristic: Creative

I know it’s not traditional for someone to hire a person who has figuratively beaten him or her up, let alone literally. While we’ll most likely never know what went down in that elevator two years ago, what we do know is that Solange is a force in culture and music that would do a lot to mend one of Tidal’s biggest marketing missteps: A negligent underutilization of their star power. Solange and her Saint Heron fan base would do wonders to add authenticity to the brand. Maybe Hov can be a guest on the show! Wouldn’t you pay $20 to find out what happened on that elevator? I would!

Who to Hire: Babba Canales, Marketing Manager at Uber

The Sell: Already working with a unicorn company to bring in fashion partnership deals with brands like Rag & Bone, Canales could lend the same expertise to bring exclusive fashion content to Tidal.

Characteristic: Risk-taker

Yes, obviously any HR person worth their soul knows that wooing someone away from a thriving company like Uber to a ‘challenging’ one, is a pretty tough sell. However, Jay Z has one super secret weapon over the mega company that might sway Canales to take a wild ride with Tidal: Queen Bey. As it turns out, Canales (along with the rest of the free world) is a member of the Beyhive. Make it happen, Hov!

Who to Hire: Danielle Austen, Managing Partner & CEO of fluent360

The Sell: Danielle’s is a celebrated advertising executive whose agency has created campaigns for corporate giants like Nissan.

Characteristic: Authentic

Advertising is far different from marketing and I am of the opinion that it should be outsourced as often as possible. Tidal has done a decent amount of paid advertising through channels that Jay Z has a direct connection to. If Tidal wants to get major TV ad time, it should call in Danielle and her team to generate something as engaging and impactful as fluent360’s “Face-Off” campaign for Nissan during the 2014 World Cup.

Who to Hire: Numa Perrier and Dennis Dortch, Cofounders of Black & Sexy TV

The Sell: The partnership may seem out of reach for the indie content creation network but with Tidal’s recent foray into web series (they’re releasing season two of the popular Money & Violence series), the company could use Perrier and Dortch’s magic touch.

Characteristic: Team player(s)

If you’re still balking at the idea of someone as established as Hov calling on rising business execs Perrier and Dortch, think again. Holding down as many subscribers on YouTube as Tidal has followers on Twitter it’s a clear indication that both brands are more inline than meets the eye immediately. The duo has also succeeded where Tidal has failed in converting free fans into paid subscribers as seen with Black & Sexy TV switching to a paid model in 2015.

Who to Hire: Brooke Hammerling, CEO & Founder of Brew Media Relations

The Sell: The woman responsible for the SXSW activation that helped GroupMe win the festival in 2011, Hammerling is known for bringing startups to Silicon Valley insiders that can help take them to the next level.

Characteristic: Audacious

More than a PR pro, Hammerling’s innovative tactics and commitment to the tech industry would give Tidal some much-needed Silicon street-cred. Hov being no stranger to SXSW stunts, most famously his 2014 Samsung concert, should rush to see if there’s any room in her schedule for this year’s conference. Not to mention the potential for GroupMe partnerships with Tidal artists and their fans are virtually endless.

Who to Hire: Eliana Murillo, Head of Multicultural Marketing at Google

The sell: With a keen understanding of marketing across cultural lines and Tidal making a few plays for the Latino music market last year, Murillo could help them translate their message to this powerful demographic.

Characteristic: Trailblazer

I am sure you’re thinking, “Why would Murillo ever take time away from Google to work for Tidal?” To which, I give you two answers. First, Jay Z‘s business prowess is unmatched. Second, more than name recognition motivates Murillo. The entrepreneur also serves as CMO of Tequila Alquimia, an organic tequila company operated by Murillo and her family. Hov’s rich (no pun intended) history with alcohol brands includes Bacardi and Cristal. I am sure his stamp of approval and adding the 40/40 Club franchise to Alquimia’s stock list would go a long way toward turning Murillo’s head.

Did we miss anyone? Let us know what you think about Tidal’s marketing in the comments section below.